Overview

The National Consortium for Health Science Education (NCHSE) is dedicated to supporting health science educators and advancing educational standards nationwide. NCHSE partnered with us to elevate their National Summit, improve their website, and create a comprehensive annual report to showcase their achievements. I led cross-functional creatives in creating cohesive event marketing, website optimization for better user experience, and a visually engaging annual report presented during the Summit’s board meeting.

Key Deliverables

• Event Marketing

  • Developed branding for the NCHSE National Summit, including event signage, banners, and branded materials adhering to strict brand guidelines.

  • Designed email campaigns, social media assets, and digital ads to increase awareness and drive registrations.

  • Produced on-site materials like event agendas, name badges, and directional signage for a polished and professional experience.

• Website UX/UI Optimization

  • Built a scalable Figma design system and responsive component library to streamline navigation, layout consistency, and user journeys.

  • Simplified navigation and enhanced usability to help users find event details, resources, and registration links easily.

  • Created dedicated event pages with schedules, speaker bios, and online registration forms mapped out through interactive Figma prototypes.

  • Ensured fully responsive, mobile-friendly design architectures across all digital viewports.

• Annual Report Design

  • Designed an extensive annual report highlighting NCHSE’s accomplishments, growth metrics, and future goals.

  • Incorporated clear data visualizations, infographics, and educator and student success stories for a compelling narrative.

  • Created a professional, board-ready presentation of the report for the Summit’s key meeting, reinforcing NCHSE’s impact and leadership.

• Integration of Efforts

  • Unified event promotion with the updated website and annual report, creating a cohesive brand message.

  • Used website features like interactive banners and real-time event updates to maintain attendee engagement.

  • Aligned the annual report visuals with event branding for consistency during the Summit.

Impact and Results

• Unified event promotion with the updated website and annual report, creating a cohesive brand message.

• Used website features like interactive banners and real-time event updates to maintain attendee engagement.

• Aligned the annual report visuals with event branding for consistency during the Summit.

Tools and Skills Used

• Design & Systems: Figma (Advanced Components, Auto Layout, Prototyping), Adobe Creative Suite (InDesign, Illustrator, Photoshop)

• Web Development: WordPress, HTML/CSS

• Marketing Platforms: MailChimp, Hootsuite

• UX/UI: Wireframing, usability testing, responsive design

• Data Presentation: Modular infographic creation and narrative storytelling

  By combining event marketing, Figma-driven website optimization, and impactful annual reporting, we helped NCHSE create a seamless experience that engaged attendees, impressed stakeholders, and strengthened their organizational identity.