Project Hope Worldwide – Multi-Channel Creative Projects

UX/UI DESIGN: Non-Profit Website Experience

Objective: Design an intuitive and engaging user experience for Project Hope Worldwide’s website that conveys the mission and encourages involvement through scalable, component-driven design systems.

Solution: Applied a StoryBrand approach to develop a clear and engaging narrative for the site’s UX/UI, translating wireframes into a scalable Figma design system with Auto Layout components. Built modular layouts and interactive prototypes that reflect the brand and mission, ensuring seamless developer handoff and consistent digital touchpoints. Crafted meaningful, actionable content and interactive elements to inform and inspire users to get involved.

Responsibilities:

  • UX/UI Strategy & StoryBrand Application

  • Figma System Architecture & Wireframing

  • Component-Driven Layout & Brand Consistency

FUNDRAISING: #GivingTuesday Campaign

Objective: Develop a high-impact #GivingTuesday fundraising campaign to raise funds and increase visibility for Project Hope Worldwide’s mission.

Solution: Conducted audience analysis and market research to identify non-profit fundraising trends, crafting a peer-driven campaign that engaged influencers and supporters via email marketing and Facebook fundraisers with personalized donation goals. Developed cohesive visual assets and storytelling content featuring the children supported by the organization, rolled out in a targeted series of email and social media campaigns. Integrated campaign analytics and performance tracking throughout to optimize for conversion, resulting in a 28% conversion rate and exceeded initial goal of $20,000 to over $100,000 in the two years we implemented this strategy.

Responsibilities:

  • Campaign Strategy & Audience Analysis

  • Content Creation & Visual Asset Development

  • Social Media, Email Marketing & Brand Storytelling

  • Campaign Analytics and Performance Optimization

Outcome: This project successfully strengthened Project Hope Worldwide’s brand identity, increased donor engagement, and generated substantial funds, directly supporting the mission to transform the lives of vulnerable children worldwide.