Objective:
Architect and deliver a breathtaking, immersive brand universe for the Policy Link Summit. This was an elite, 8-day national gathering drawing 3,000 attendees across multiple venues at the Gaylord National Resort & Convention Center, spanning main stages, intimate workshops, VIP music performances, keynote sessions, and a fully custom retail experience.

Solution:
Working cross-functionally and in close collaboration with TEAMTRI and PolicyLink teams, I played a key supporting role in executing the comprehensive experiential design and production pipeline that transformed massive physical venues from floor to ceiling. I partnered closely with the core team to help bring the environmental branding, spatial layout, and retail architecture for "The Founders Shoppe" to life. contributing to custom displays, floor-to-ceiling wraps, and curated merchandise collections. By meticulously formatting large-scale print files and managing complex asset production, I helped ensure a seamless, high-impact brand execution across thousands of square feet of live event space.

Role and Key Responsibilities:

• Experiential Design & Spatial Support: Partnered closely with PolicyLink stakeholders to help design and implement floor-to-ceiling environmental branding, venue wraps, and stage graphics across multiple complex resort spaces.

• Retail & Merchandising Collaboration: Assisted in shaping the physical layout and custom displays for The Founders Shoppe, while supporting the team in sourcing and preparing branded merchandise for attendees.

• Prepress & Large-Scale Production: Managed meticulous large-format print formatting, color accuracy, and technical production specifications to ensure high-quality asset delivery for the 8-day national summit.

• Cross-Functional Teamwork: Provided crucial design support across main conference stages, workshop rooms, VIP activations, and high-profile speaker experiences to ensure smooth, cohesive event execution.